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PlayBeautiful
PlayBeautiful is New York’s hub for World Cup mania.
Launching on June 11th, PlayBeautiful will activate in and around New York City, with the project's street team appearing at area bars, restaurants, business establishments and soccer fields.
Then, on June 20th PlayBeautiful "pops up" a brick-and-mortar shop at Openhouse Gallery, featuring live match viewing, player appearances, demonstrations by local and international freestylers, film screenings, food and beverage concessions, private events and an unparalleled retail environment.
For more information, contact info@playbeautiful.com.
Events
Netherlands v. Spain - July 11 - 2:30 pm 7/11/10 2:30PM
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Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Uruguay v. Germany - July 10 - 2:30 pm 7/10/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Germany v. Spain - July 7 - 2:30 pm 7/7/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Uruguay v. Netherlands - July 6 - 2:30 pm 7/6/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Happy Hour @ PlayBeautiful 7/3/10 4PM
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Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Paraguay v Spain - July 3 - 2:30 pm 7/3/10 2:30PM
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Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Argentina v Germany - July 3 - 10:00 am 7/3/10 10AM
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Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Film Night: Sneak Preview of Pelada 7/2/10 7PM
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Reserve your seat in the PlayBeautiful Stadium for a sneak preview of the film Pelada. Pelada is a documentary following two former...
Happy Hour @ PlayBeautiful 7/2/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Netherlands v Brazil - July 2 - 10:00 am 7/2/10 10AM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Happy Hour @ PlayBeautiful 6/30/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Happy Hour @ PlayBeautiful 6/29/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Spain v Portugal - June 29 - 2:30 pm 6/29/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Paraguay v Japan - June 29 - 10:00 am 6/29/10 10AM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Happy Hour @ PlayBeautiful 6/28/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Brazil v Chile - June 28 - 2:30 pm 6/28/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Netherlands v Slovakia - June 28 - 10:00 am 6/28/10 10AM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Happy Hour @ PlayBeautiful 6/27/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Mexico v. Argentina - June 27 - 2:30 pm 6/27/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Germany v England - June 27 - 10:00 am 6/27/10 10AM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Happy Hour @ PlayBeautiful 6/26/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
USA v Ghana - June 26 - 2:30 pm 6/26/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Uruguay v. South Korea - 10:00 am 6/26/10 10AM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Happy Hour @ PlayBeautiful 6/25/10 4PM
New York | View Map
Join us for happy hour at PlayBeautiful. Take your seat in the Stadium and explore the Training Ground and the Game Zone. YOUR FIRST DRINK...
Chile v Spain - June 25 - 2:30 pm 6/25/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
North Korea v Cote d'Ivoire - June 25 - 10:00 am 6/25/10 10AM
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Support your favorite team with a customized PlayBeautiful t-shirt, bearing the national flag of the team you support. Your PlayBeautiful...
Portugal v Brazil - June 25 - 10:00 am 6/25/10 10AM
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Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Cameroon v Netherlands - June 24 - 2:30 pm 6/24/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Denmark v Japan - June 24 - 2:30 pm 6/24/10 2:30PM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
Paraguay v New Zealand - June 24 - 10:00 am 6/24/10 10AM
New York | View Map
Experience the excitement of the World Cup while enjoying food and drink from the PlayBeautiful Cantina, shopping the PlayBeautiful Store...
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